Reflecting and Looking Forward:'s Journey Through 2023 and Our Vision for 2024

In 2023, experienced significant growth and transformation, transitioning from a web and e-commerce focus to specializing in AI and machine learning. We continued valuable partnerships with industry leaders, expanded our team, and moved to a new office.




John in 't Hout

John in 't Hout

Dec 28, 2023

New years reflections
New years reflections
New years reflections

As the holiday season approaches and we prepare to close out 2023, it's an opportune time to reflect on a year of significant growth, change, and innovation at It was a year where we solidified our foundations, broadened our horizons, and prepared for a future filled with possibilities.

Continuation of Strong Partnerships

In 2023, we had the privilege of continuing our collaborations with some of the most prominent companies in the industry, including Dept®, Accell, Otrium, and MediaMonks. These partnerships have not only helped us enhance our services but also provided valuable insights and experiences that are essential for our growth and development.

Transformation to AI and Machine Learning Specialization

Perhaps the most notable change this year was our shift from a web and e-commerce company to a specialized AI and machine learning enterprise. This strategic move reflects our commitment to innovation and our ambition to be at the forefront of the technological revolution transforming business landscapes worldwide.

New Focus: Assisting Businesses with AI Implementation

With the shift in focus, we expanded our services to assist businesses in integrating AI into their daily operations. Whether it's process automation, data-driven decision-making, or creating new user experiences, our goal is to make the power of AI accessible and actionable for everyone.

Growth in Personnel and New Office

Our growth wasn't just limited to our services and expertise. This year, we significantly expanded our team, enabling us to take on more projects and have a broader impact. With growth came the need for more space, leading to our move to a new office at Tielweg 16, a place now buzzing with innovation and creativity.

A Glimpse into the Future: Our Plans for 2024

As we proudly look back on the past year, we look forward with even greater anticipation to what 2024 holds. We plan to further expand our services, deepen our knowledge, and explore new ways to deliver value to our clients and partners.

With new technologies unfolding and the demand for AI solutions continuing to grow, is ready to embrace the challenges and opportunities that lie ahead. We are committed to continuing to support businesses in their digital transformation and unlocking the full potential of AI and machine learning.


As we prepare to bid farewell to 2023 and welcome 2024, we want to thank everyone who has been part of our journey. Whether you're a client, partner, or team member, your support and trust are what drive us to continue to innovate and excel.

Happy holidays and a happy new year!

John in 't Hout - owner at

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